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Our Passion For Responsibility

As a family-controlled business, we have always been guided by strong values in?everything we do and go to great lengths to maintain our culture of care and respect?as we grow our company.

PAUSE: ELEVATE RESPONSIBILITY

We launched a new internal campaign called Pause to elevate responsibility, raise awareness, and inspire more action from our employees.

At Casa Herradura in Mexico we believe in crafting our products in a responsible and sustainable manner.

Old Jack Daniel's storefront at Jack Daniels distillery

Our Jack Daniel’s Sustainability Story

From cultivating relationships with farmers who grow our grain, to reusing our barrels and sending zero waste to landfill, sustainability is part of making Jack Daniel/’s the best we can every day.

REDUCING HARM IS A TEAM EFFORT

Chambord Liqueur partnered with Alteristic to provide a series of Bystander Intervention Training workshops for the bartending community.

Brown-Forman employee transporting a barrel

Promoting Alcohol Responsibility

Responsibility starts with our marketing and continues through our sales process. We want our brands to be a positive influence, encouraging customers and consumers to have a positive experience with them.

We are pleased to present Brown-Forman’s second Integrated Report. It marks our 150th year and the many people, places, and products that deliver on our corporate ambition to be “Nothing Better in the Market.”

Download our 2020 Annual Report

Our journey toward zero waste is good for the environment and good for business >

We are proud to support many organizations in our community that provide addiction treatment and recovery services. >

Developing a strong culture of inclusion among our employees thanks to the Human Rights Campaign >

Our Jack Daniel’s brand created a 30-second advertising spot, which debuted in specific markets during Super Bowl LIV, bringing the notion of responsible drinking front and center. The ad tells the story of Jack Daniel’s employees and their responsibilities, and invites consumers to enjoy the brand responsibly.

Download our Report
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