Brand building and culture are indelibly linked at Brown-Forman. By embedding a unique, diverse corporate aesthetic within our culture, we speak to Brown-Forman’s enduring values and relevance — creating and cultivating a greater cohesive presence for the company and its consumer brands.
We are making Brown-Forman a great place to work for everyone. Our focus in this area is on increasing workforce diversity within Brown-Forman at all levels of employment, including senior management and executive roles, for ethnic minorities, LGBT, women, individuals with disabilities, and all generations.
We are working to increase the relevance and appeal of our brands to diverse consumer groups. Our focus is on communicating the relevance of our brands to ethnic minorities, LGBT, women, individuals with disabilities and all generations so that they will be motivated to try our products and become loyal consumers.
We believe that extending opportunities to women and minority business enterprises (W/MBE) is simply good business, on a number of different levels. Diverse suppliers often provide companies with cost savings as well as innovative approaches to business. Every time we support a W/MBE we also develop additional brand loyalty which is in direct support of our strategic imperatives.
We are expanding our community giving to benefit the diverse populations in the communities where our employees live, work and raise their families. Our focus is on increasing our level of corporate contributions to programs and services that enhance the quality of life for ethnic minorities, LGBT, women, and individuals with disabilities. We also encourage employees at all levels to volunteer to ensure our corporate presence is actively making a positive difference in the diverse communities in which we live, operate, and do business.
For information on our progress, please see our detailed self-evaluation of our performance in Brown-Forman’s Corporate Responsibility report.